The Group of Buyers That Enters a New Product Market

question 27

Multiple Choice

The group of buyers that enters a new product market when a product has achieved its full market potential are referred to as:

• A)early adopters.
• B)innovators.
• C)laggards.
• D)late majority.
• E)early majority.

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Definitions:

Complete Orders

The total orders that have been fully processed and are ready for delivery or have been delivered to customers.

Throughput Time

The total time it takes for a unit to go through production from the start to the end, including both processing and waiting times.

Fill Orders

The process of completing a customer's purchase order by preparing and dispatching the ordered goods.

Delivery Cycle Time

The total time taken from receiving an order to delivering the product to the customer.