Mirka Beauty Products, a Beauty Company, Was Testing the Quality

question 34

Multiple Choice

Mirka Beauty Products, a beauty company, was testing the quality of its newly developed cream by offering it only in the city of Brightland prior to its national launch. Unfortunately, two of its competitors released similar products before Mirka Beauty could release its product in the market. Realizing that a lapse had occurred, Mirka Beauty released its product in the market emphasizing an additional moisturizing feature which would address customers' needs during the winter season that was just around the corner. Mirka Beauty had prior information about these customer needs because of a series of tests it had conducted before releasing the product which helped it launch the product with the additional feature.
-The method of testing employed by Mirka Beauty Products to test its product in the above scenario is best categorized as:

• A)premarket testing.
• B)test marketing.
• C)alpha testing.
• D)concept testing.
• E)beta testing.

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Definitions:

Poverty Line

The minimum level of income deemed necessary to achieve an adequate standard of living in a given country, helping to identify individuals and households in need.

Poverty Thresholds

The minimum income levels set by a government that determine who is considered to be living in poverty.

U.S. Bureau of the Census

A principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy.

Related Children

Children who live in a household and are related to the householder by birth, marriage, or adoption.