Alex, the Marketing Manager of a Soft-Drink Company, Creates Three

question 92

Multiple Choice

Alex, the marketing manager of a soft-drink company, creates three advertising slogans for a newly developed drink and wants to pick one of the slogans.He brings together a small group of consumers, explains to them the idea behind the slogans, and asks for their feedback.Identify the method of research employed by Alex.

• A)Industry survey
• B)International survey
• C)Focus group
• D)Observation centre
• E)In-depth interview

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Definitions:

Midstream Urine

A method of urine collection where the sample is taken not at the beginning or end, but in the middle of urination, to minimize contamination.

Straight Catheter

A type of catheter that is designed for immediate drainage of urine from the bladder without remaining in place.

Sterile Water

Water that has been treated to remove all microorganisms, making it suitable for medical or laboratory uses.

Urinary Tract Infection

A condition where bacteria lead to an infection in any component of the urinary tract, such as the kidneys, ureters, bladder, or urethra.