Which of the Following Data Collection Methods Helps Firms to Gather

question 79

Multiple Choice

Which of the following data collection methods helps firms to gather the most up-to-date news about itself, its products and services, and its competitors?

• A)In-depth interviews
• B)Ethnography
• C)Social media
• D)Projective technique
• E)Focus groups

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Definitions:

Drinking Alcohol

The act of consuming beverages that contain ethanol, which can affect the body and mind in various ways depending on the amount and frequency of consumption.

Explicit Memory

The system for long-term storage of conscious memories that can be verbally described.

Conscious Recollection

The intentional and deliberate remembering of information that one has previously learned or experienced.

Episodic Memory

A type of explicit memory that includes a person’s personal experiences.