Which of the Following Is an Ethical Practice in Marketing

question 73

Multiple Choice

Which of the following is an ethical practice in marketing research?

• A)A pharmaceutical company not providing developing countries with drugs for HIV and AIDS
• B)A company excluding potential customers from a survey and selecting a desired group
• C)A company sharing customer data collected through surveys with third parties
• D)A company prohibiting selling and fundraising under the guise of conducting research
• E)A company ignoring parts of a study and presenting only the desired results in a report

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Definitions:

Satisficing

A decision-making strategy that involves choosing an option that meets a minimum level of satisfaction rather than the optimal solution.

Satisficing Strategy

A decision-making strategy that aims for a satisfactory or "good enough" solution rather than an optimal one.

Maximizing Strategy

A decision-making approach that involves selecting the best possible option from a set of alternatives to achieve the highest satisfaction or utility.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often useful for solving complex problems but can lead to systematic biases or errors.