Psychographic Segmentation Refers to the Segmentation of Consumers Based On

question 71

Multiple Choice

Psychographic segmentation refers to the segmentation of consumers based on:

• A) the worth that consumers get from products or services.
• B) where the consumers live.
• C) how consumers describe themselves.
• D) the consumers' educational qualification.
• E) the consumers' objective characteristics such as age and gender.

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Definitions:

Neural Impulse

Electrical signals that travel along neurons, facilitating the transmission of information throughout the nervous system.

Stimulation

The activity of encouraging or arousing interest, excitement, or activity in someone or something.

Myelin Sheath

A fatty layer that encases the axons of many neurons, serving to speed up electrical impulses between nerve cells.

Axon

The long, slender projection of a nerve cell, or neuron, that conducts electrical impulses away from the neuron's cell body.