Which of the Following Is True of Mass Customization

question 34

Multiple Choice

Which of the following is true of mass customization?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to a marketing strategy a firm can use if a product or service is perceived to provide the same benefits to everyone.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

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Definitions:

Acid Test Ratio

A financial metric that assesses a company's ability to pay off its short-term liabilities with its quick assets (cash, marketable securities, and receivables).

Current Assets

Assets that are expected to be converted into cash within one fiscal year or one operating cycle, whichever is longer.

Current Liabilities

Short-term financial obligations that are due within one year or within the normal operating cycle of a business.

Inventory

the total amount of goods or materials held in stock by a company, available for sale or use in production.