A Table Listing the Descriptions of VALS™ Categories

question 47

Multiple Choice

A table listing the descriptions of VALS™ categories

[Create HTML Table]


-Which of the following best describes a maker under the VALS™ classification?

• A)Jeremy scouts the local papers for good deals and is loyal to his favourite brands.
• B)Jane is the successful, sophisticated vice-president of a corporate company.
• C)Sean is a sports enthusiast, loves trendy designer clothes, and spends generously on entertainment.
• D)Paul prides himself on his lack of attachment to material possessions and prefers value over luxury.
• E)Dana is deeply religious, is committed to her family, and buys only familiar products and established brands.

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Definitions:

Dependent Variable

In an experiment, the behavioural response on measures the researchers hypothesize would be affected by the manipulation of the independent variable.

MMPI-II

Minnesota Multiphasic Personality Inventory-2; a psychological assessment that evaluates personality traits and psychopathology, commonly used for diagnosing mental illnesses.

Representative Sample

A subset of a population that accurately reflects the members of the entire population.

Validity Scales

These are measures within psychological assessments intended to determine the truthfulness or accuracy of the test-taker's responses.