For a Segmentation Strategy to Be Successful, the Customers in a Segment

question 71

True/False

For a segmentation strategy to be successful, the customers in a segment must react differently to a firm's offering.

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Definitions:

Implicit Personality Theories

The assumptions people make about how different types of personalities, traits, and behaviors are related to each other.

Preexisting Schemas

Cognitive structures that help individuals organize and interpret information based on prior experiences and knowledge.

Impressions

Schemas people have about other individuals.

Negativity Bias

The psychological phenomenon in which negative experiences or emotions have a greater effect on one's psychological state and processes than neutral or positive things.