Arthur, an Executive Who Works for a Pizza Chain, Determines

question 39

Multiple Choice

Arthur, an executive who works for a pizza chain, determines that the cheese used in the company's pizzas should be bought from a particular vendor, White Cubes Inc.He believes that White Cubes produces cheese that has a great taste and texture and that it suits the recipes that consumers enjoy at his outlets.The role played by Arthur is that of a(n) :

• A)influencer.
• B)buyer.
• C)mediator.
• D)decider.
• E)user.

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Definitions:

Dopamine

A neurotransmitter involved in reward, pleasure, and motor function in the brain.

Attraction

The feeling of being drawn towards someone or something, often due to physical, emotional, or psychological factors.

Helen Fisher

An American anthropologist and human behavior researcher known for her work on romantic love, marriage, and the biology of attraction.

Psychological Context

The mental and emotional factors that influence the perceptions, thoughts, and behaviors of an individual or group.