Which of the Following Holds True for the Term "Affective

question 78

Multiple Choice

Which of the following holds true for the term "affective component"?

• A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
• B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs,feelings,and behaviours.
• C) It refers to the part of attitude that reflects what a person believes to be true.
• D) It refers to consumers spreading negative information about a product,service,or store to others.
• E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

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Definitions:

Face Validity

The extent to which a test or measure appears to be valid on the surface, based on subjective judgment.

Concurrent Validity

The degree to which the results of a particular test correlate with those of a previously established test or measure, assessed at the same time.

Discriminant Validity

The extent to which a measure does not correlate with other variables from which it is theoretically supposed to differ.

Interval Scale

A scale of measurement in which the intervals between numbers on the scale are all equal in size.