Consumers Might Arrive at a Product Under the Influence of Reference

question 31

Essay

Consumers might arrive at a product under the influence of reference groups.Explain reference groups and their role in shaping the consumer decision-making process.

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Definitions:

Prone

Lying flat, especially face-down, or having a tendency or inclination towards something.

Supine

A position of lying on the back, face or front side up.

Oblique

Positioned at an angle; not parallel or perpendicular to a reference line.

Lateral

Pertaining to the side; describes a position farther from the midline of the body or structure.