Which of the Following Holds True for the Term "Compensatory

question 74

Multiple Choice

Which of the following holds true for the term "compensatory decision rule"?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices.
• E)It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

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Definitions:

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