Which of the Following Statements Is True of the Noncompensatory

question 54

Multiple Choice

Which of the following statements is true of the noncompensatory decision rule?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices such as price, brand, and product presentation.
• E)It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

---

Definitions:

Fraudulent Misrepresentation

A false statement made to induce another party to enter into a contract, resulting in harm or loss.

Money Damages

A form of compensation awarded to an individual to recover losses or damages that have been incurred due to the wrongful conduct of another party.

Halo Effects

A cognitive bias where an individual's overall impression of a person influences how they feel and think about their character or abilities.

Managerial Process

A series of actions or steps taken by managers to achieve organizational goals, including planning, organizing, leading, and controlling.