Which of the Following Statements Holds True for the Term

question 24

Multiple Choice

Which of the following statements holds true for the term "decision heuristics"?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
• E)It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

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Definitions:

Secondary Reward

A reward that does not satisfy a biological need but is desirable due to its association with primary rewards or intrinsic satisfaction.

Tolman

A psychologist known for his work in cognitive behaviorism, particularly the concept of latent learning and the use of cognitive maps.

Goal Object

The target or object of a person's ambition or effort; an aim or desired result.

Cathexis

Refers to the concentration of emotional energy on a particular object, individual, or idea.