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A coffee shop chain opens across the street from a locally owned coffee shop.The base expenses for coffee and pastries are similar.However, the chain has corporate backing for support and therefore makes a decision to radically lower prices.Thus, it succeeds in attracting customers to its facility and eventually drives the local competitor out of business.This is an example of:
Portfolio Beta
A measure of the volatility of a portfolio relative to the overall market; the aggregate beta of all the investments in the portfolio.
Systematic Risk
The inherent risk associated with the entire market or market segment, undiversifiable through portfolio diversification.
Unsystematic Risk
The risk associated with a specific company or industry, which can be mitigated through diversification of an investment portfolio.
Security Market Line
A representation in the capital asset pricing model (CAPM) showing the relationship between expected return and systematic risk.
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