Some Marketers Have Responded to the Challenge of Getting Consumers

question 74

True/False

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

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Definitions:

Normative Social Influence

The influence of other people that leads an individual to conform in order to be liked and accepted by them.

Conformity

The act of adjusting one's behavior or thinking to match the standards or norms of a group or society.

Arousal

The physiological and psychological state of being awoken or stimulated to action, often associated with increased activity in the sympathetic nervous system.

Difficult Tasks

Activities or problems that require significant effort, skill, or intellectual capacity to be completed successfully.