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Describe the steps being taken by marketers to accommodate the expanding ethnic composition of the Canadian population.
Industrial Organization Economics
A branch of economics that deals with the structure, behavior, and performance of industries and firms, including competition and regulation.
Competitive Advantage
The attributes or circumstances that allow a company to produce goods or services better or more cheaply than its competitors.
Structure Characteristics
The inherent attributes and qualities that define the composition and framework of an organization, system, or physical object.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more appealing to a particular target market.
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