Roltech Limited Is a Telecom Company That Operates GSM Networks

question 30

Multiple Choice

Roltech Limited is a telecom company that operates GSM networks in six countries.Roltech's top managers identify that the company's growth has been idle for a few years and decide to take these steps to promote growth: (1) Increase the spending on advertising and intensify promotional activities.(2) Open telecom companies in more countries.(3) Introduce special tariffs to attract more customers from existing markets.Which of the following strategies have Roltech's top managers decided to adopt?

• A)Intensification and diversification
• B)Product development and diversification
• C)Market penetration and market development
• D)Product intensification and product development
• E)Segmentation and market diversification

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Definitions:

Exosystem

Refers to the layer of a person's environment that indirectly affects them, part of Bronfenbrenner's ecological systems theory.

Socioeconomic Status

A valuation of one's economic and social rank within society, which considers variables such as income, academic background, and employment type.

Cohort

A group of subjects who share a defining characteristic, typically observed over a certain period of time to determine statistical trends.