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Capricus Leathers Inc. is a company that manufactures leather apparel and accessories. The company sells two products, Indigo and Tango. Both the products serve in a low-growth market. While Indigo has significant market share in the market, Tango has less than 1 percent market share.
-According to the Boston Consulting Group (BCG) matrix, Tango is called a:
External Processes
Mechanisms or activities that are influenced by or occur outside of an individual or organization.
Interactions
The dynamic exchanges between individuals or entities that can influence thoughts, feelings, and behaviors in social, professional, or environmental settings.
Clients
Individuals or entities that receive professional services or products from a business or professional.
Functional Work Teams
Groups of employees brought together from different departments to perform specific tasks or projects within an organization.
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