Lunar Inc and Qwerty Inc

question 90

Multiple Choice

Lunar Inc. and Qwerty Inc. are competitors in the production of laptops for professionals. To improve sales, the management of Lunar decides to adopt the strategy of market penetration and the management of Qwerty decides to adopt market development.
-Which of the following is Qwerty most likely to do as part of its strategy?

• A)It will announce bonus points for regular customers.
• B)It will get celebrities to endorse its product.
• C)It will start producing laptop accessories.
• D)It will expand its operation to new countries.
• E)It will begin a media campaign for marketing its product.

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Definitions:

Schemas

Cognitive frameworks that represent organized knowledge developed through experience about people, objects, or events.

Ethical Workplace

An environment characterized by fair, honest, and moral behavior among employees and towards stakeholders.

Work-Life Balance

The equilibrium an individual maintains between work responsibilities and personal life activities.

Ability Stereotypes

Preconceived beliefs or assumptions about individuals' skills and capabilities based solely on their membership in a particular group.