While Segmenting a Market, the Marketer of a Tobacco and Alcoholic

question 55

Multiple Choice

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

• A)wants to include a commitment to ethics in its mission statement.
• B)should relocate its production to another country.
• C)has fixed the appropriate marketing mix for the products.
• D)has instituted the necessary systems to address ethical lapses.
• E)is prepared to support the development of an ethical climate.

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Definitions:

Feelings of Guilt

Feelings of guilt involve emotional distress and remorse experienced when one believes they have done something wrong or failed to live up to personal or societal standards.

Community Service

Volunteer activities aimed at improving conditions or providing assistance in a local community.

Violence Against Women

Acts of violence specifically targeted at women, often rooted in systemic gender inequalities and cultural norms, including physical, sexual, and psychological abuse.

Canadian Laws

The legal framework governing the territory of Canada, consisting of constitutional, statute, regulatory, and common law, influenced by British legal traditions.