In a Meeting with the Development Team, the Brand Manager

question 17

Multiple Choice

In a meeting with the development team, the brand manager of TalkEasy Mobiles Inc. discovers a major design flaw in the company's latest offering, a solar cellphone. The manager weighs the cost of recalling thousands of phones against the cost of potential lawsuits against the firm.
-When the manager weighs the cost of recalling the phones against the cost of potential lawsuits, he is:

• A)being innately corrupt.
• B)taking voluntary actions to address the ethical, social, and environmental impacts of its business operations.
• C)choosing between conflicting outcomes.
• D)passing competitor advantage to a competing firm.
• E)proving he barely understands the consequences of unethical actions.

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Definitions:

Education

A formal process of learning in which knowledge, skills, and values are transferred from one generation to another.

Disinhibition Effect

The phenomenon where an individual exhibits uninhibited or impulsive behavior due to a reduction in social restraints or personal inhibitions.

Verbal Modeling

A method of learning in which individuals learn how to act or perform by listening to descriptions or explanations and imitating those verbal instructions.

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.