A Popular Ice Cream Chain Enters a New Market in Another

question 64

Multiple Choice

A popular ice cream chain enters a new market in another country by allowing local retailers to market its products, including the use of its brand name and format.This form of entry strategy into a new market is known as:

• A)strategic alliance.
• B)direct investment.
• C)joint venture.
• D)exporting.
• E)franchising.

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Jigsaw Classroom

An educational approach designed to minimize competitiveness and encourage cooperation by assigning each student in a small group a unique part of a larger academic task.

Stereotypes

Oversimplified and generalized beliefs about a particular group of people or type of person, often leading to prejudiced attitudes and behaviors.

Homophobia

Prejudice, fear, or hatred towards homosexuals or homosexuality, often resulting in discrimination.