Zest Manufactures Tomato Sauce and Is Located in Venezuela

question 58

Multiple Choice

Zest manufactures tomato sauce and is located in Venezuela. The company is trying to enter a new market and, to assess it, Zest is evaluating the market's size and population growth rate. After completing the analysis, Zest decides to invest in the market by partnering with a local firm. Zest provides the firm with resources and technology. While developing their marketing strategy, the two firms decide to change the flavour of the tomato sauce to suit the taste of local consumers.
-The type of entry strategy used by Zest is:

• A)joint venture.
• B)franchising.
• C)exporting.
• D)direct investment.
• E)strategic alliance.

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Definitions:

Communication Skills

The ability to convey or exchange information effectively through speaking, writing, or other forms of expression.

Dual-Income

A household economic scenario where both partners earn income through employment.

Work And Family

The relationship and balance between one's professional responsibilities and family life.

Relationship

A connection or association between two or more entities, emphasizing interactions and exchanges between them.