Which of the Following Is a Similarity Between Professional Blogs

question 38

Multiple Choice

Which of the following is a similarity between professional blogs and corporate blogs?

• A)It is possible for marketers to control the content of the blog to an extent for both blogs.
• B)It is possible to analyze changing market trends and customers' perception of products and services using both blogs.
• C)Both blogs contain reviews and recommendations of experts about products and services.
• D)The level of control that marketers have on professional and corporate blogs is the same.
• E)Both blogs are created by professionals who share their views for free.

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Definitions:

Social Judgment Theory

A theory that explains how individuals perceive and evaluate a communication message against their existing attitudes, influencing persuasion and attitude change.

Rejection-Then-Retreat Approach

A persuasive technique where an initial, larger request is made knowing it will be rejected, followed by a smaller, more reasonable request.

Reciprocity/Obligation Approach

A social exchange theory suggesting that individuals feel compelled to return favors or help to those who have aided them.

Persuader

An individual or tool that influences others' attitudes, beliefs, or actions through argument, reasoning, or appeal.