Mobile Analytics Are Most Likely to Be Useful In

question 78

Multiple Choice

Mobile analytics are most likely to be useful in:

• A)understanding what's popular and what's not on a firm's website.
• B)tracking which ads direct people to a firm's app.
• C)tracking effectiveness of social media programs.
• D)tracking the effectiveness of social, mobile, search and display ads.
• E)measuring sales, downloads, or other actions important to a firm.

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Definitions:

Utility Function

A mathematical representation of how consumers rank different bundles or combinations of goods and services according to the level of satisfaction or utility those combinations provide.

Paasche Price Index

An economic measure that calculates the change in the cost of acquiring a given basket of goods and services in the current period compared to a base period, using the current period quantities as weights.

Doggerel

A term used to describe poetry that is irregular in rhythm, rhyme, or is of a trivial or low quality.

WARP

Stands for the Weak Axiom of Revealed Preference, a criterion used in consumer choice theory to assess whether observed choices are consistent with rational behavior.