Liveroze Inc

question 15

Multiple Choice

Liveroze Inc. is an online bookstore that is to be launched soon. The store would sell all genres of books at reasonable costs. Liz, the owner of the bookstore, wishes to make the best use of social media to attract book lovers across the world. She aims to make Liveroze Inc. the best and most-preferred online bookstore.
-Which of the following media options should Liz make use of to advertise the launch of her bookstore to a large number of people irrespective of the expense?

• A)Picasa
• B)Corporate blog
• C)LinkedIn
• D)TV commercials
• E)Local newspaper

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Definitions:

Self-Actualization

The achievement of realizing one’s own talents and capabilities, seen as a natural desire or necessity inherent in all people.

Physiological Needs

Fundamental human requirements such as air, water, food, shelter, and sleep, which are necessary for survival according to Maslow's hierarchy of needs.

Preoccupied

Being engrossed or absorbed in thoughts, concerns, or activities, often to the extent of being unaware of other things.

Esteem Needs

A higher-level psychological requirement for a person to have self-respect and the respect of peers; includes feelings of mastery, achievement, and recognition.