Describe the 4E Framework of Social Media Marketing

question 42

Essay

Describe the 4E framework of social media marketing.

Identify key figures and their contributions to the field of PR.

Understand the evolution and impact of PR tactics and strategies over time.

Recognize the role of corporate social responsibility in PR.

Comprehend the significance of ethics and honesty in PR practices.

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Definitions:

Novation

The process of replacing an obligation to perform with a new obligation or replacing a party to an agreement with a new party.

Statutory Assignment

An assignment of rights that an assignee may enforce if certain conditions are met by the assignment.

Equitable Assignment

An assignment that could be enforced if all parties could be brought before the court.

Constructive Trust

An equitable remedy that imposes a trust-like obligation on someone who has wrongfully obtained or holds legal property rights.