Which of the Following Refers to a Situation When a Brand

question 115

Multiple Choice

Which of the following refers to a situation when a brand has a prominent place in people's memories that triggers a response without them having to put any thought into it?

• A)Lagged effect
• B)Puffery
• C)Cold call
• D)Aided recall
• E)Top-of-mind awareness

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Definitions:

Development

The process of growth or progression through a series of changes, often referring to physical, psychological, or social evolution.

Biological Forces

Natural and inherent influences on an organism's development and behavior.

Psychological Forces

Internal or external factors that influence the mental states and behavior of an individual, such as motivations, perceptions, emotions, and personality traits.

Social-Cultural Forces

Influences that shape individuals and societies through cultural norms, values, traditions, and social structures.