A Retailer Decides to Use POP (Point-Of-Purchase)displays to Promote One

question 107

Multiple Choice

A retailer decides to use POP (point-of-purchase) displays to promote one of its products.Which of the following is most likely to be the objective of this initiative?

• A)Encouraging repurchase
• B)Building goodwill
• C)Increasing brand trial
• D)Providing in-home support
• E)Guaranteeing complete sale

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Definitions:

Secondary Cell

A type of electrical battery that can be recharged after discharge, such as a lithium-ion battery.

LeClanché Cell

An early type of wet cell battery consisting of a zinc anode, a manganese dioxide cathode, and an electrolyte of ammonium chloride.

Carbon-Zinc

A type of battery chemistry characterized by the use of carbon and zinc as the electrode materials, often used in household batteries.

Alkaline

A type of battery chemistry that is based on the reaction between zinc and manganese dioxide, characterized by high energy density.