Which of the Following Is a Feature of POP (Point-Of-Purchase)displays

question 114

Multiple Choice

Which of the following is a feature of POP (point-of-purchase) displays?

• A)They reduce brand trial.
• B)They encourage higher consumption.
• C)They provide in-store support.
• D)They are effective as they are usually easy to get a good location in the stores.
• E)They minimize brand switching among existing consumers.

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Definitions:

Activity Base

A measure used in cost accounting to assign costs to various activities, often driving the allocation of overhead.

Overhead Application

The process of allocating indirect costs to specific cost objects, such as products or departments.

Manufacturing Overhead

Refers to all the indirect costs associated with producing goods, such as utilities, maintenance, and salaries for managers.