In the Personal Selling Process, Qualifying the Leads Refers To

question 72

Multiple Choice

In the personal selling process, qualifying the leads refers to:

• A)closing the sales with them.
• B)assessing their sales potential.
• C)using their resources for sales.
• D)finalizing a contract with them.
• E)making sales presentations to them.

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Definitions:

Shelter Principle

The principle that when an item is transferred, the transferee acquires all the rights the transferor had to the item.

Marketability

The ease with which a product or service can be sold in the market due to its demand, utility, and competitive pricing.

Instruments

Legal or formal documents such as contracts, wills, or deeds that establish rights, duties, or agreements.

Time Instrument

A type of draft that allows the payee to collect payment only at a specific time in the future.