A Company Decides to Give Some Product Units to Its

question 10

Multiple Choice

A company decides to give some product units to its target market for free.Which of the following is most likely to be the objective of this initiative?

• A) Increasing the switching costs associated with the product
• B) Empathizing with the problems and issues faced by customers
• C) Building a channel for communicating with customers
• D) Promoting brand trial of the product
• E) Signalling that the product is of high quality by improving its tangibles

Analyze critiques and weaknesses of James Coleman's rational choice theory.

Discuss the properties of weak and strong power networks according to network exchange theory.

Delineate between the strengths and weaknesses of network analysis and social exchange theory.

Evaluate the relationship between exchange theory, rational choice theory, and network theory and their perspective towards social action.

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Definitions:

Conformity

involves aligning one's attitudes, beliefs, behaviors, and norms to those of a group or society.

Status

The rank an individual holds within a group.

Creativity

The ability to generate innovative ideas and solve problems in novel ways.

Autocratic

An autocratic leadership style is characterized by individual control over all decisions and little input from group members.