A Two-Way Flow of Communication Between a Buyer and a Seller

question 36

Multiple Choice

A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is called:

• A)frequency.
• B)media buy.
• C)impression.
• D)public relations.
• E)personal selling.

---

Definitions:

Technology Familiarity

The level of understanding and comfort individuals or organizations have with using new and existing technologies.

DPCI Score

A metric used to assess digital project complexity; however, without additional context, its specific meaning could be varied.

Project Size

Refers to the dimensions of a project which can include its duration, cost, the number of tasks, and the team size required to complete it.

Commodity Procurement

The process of sourcing and acquiring raw materials or basic goods that are essential for the production of other goods or services.