Which of the Following Refers to a Method of Determining

question 103

Multiple Choice

Which of the following refers to a method of determining a communications budget based on what is left over after other operating costs have been covered?

• A)Percentage-of-sales method
• B)Objective-and-task method
• C)Competitive parity method
• D)Brand equity method
• E)Affordable budgeting method

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Definitions:

Grocery Store

A grocery store is a retail establishment that specializes in selling food and other household goods to consumers for everyday consumption.

Customizing Services

Modifying or tailoring services to meet the specific needs or preferences of individual customers.

Variable Nature of Services

Describes the characteristics of services that make them less consistent and more difficult to standardize compared to physical products.

Intangible

Refers to something that cannot be physically touched or measured but holds value, such as intellectual property, brand reputation, or goodwill.