An Assessment Performed Before an Ad Campaign Is Implemented to Ensure

question 86

Multiple Choice

An assessment performed before an ad campaign is implemented to ensure that the various elements are working in an integrated fashion and doing what they are intended to do is called:

• A)tracking.
• B)impressions.
• C)pretesting.
• D)pulsing.
• E)post-testing.

---

Definitions:

Encoding

The process of transforming thoughts or feelings into a form that can be understood by others, often in language or symbols.

Writing a Letter

The process of composing a message on paper, typically for communication or to convey a specific intention to the recipient.

Chain of Command

A system in organizations outlining the line of authority and responsibility from the top levels of management to the lowest levels of operation, ensuring clear assignment of tasks and accountability.

Organizational Hierarchy

A system in which people within an organization are ranked according to levels of authority and responsibility.