Fleur Is a Company That Manufactures Perfumes

question 122

Multiple Choice

Fleur is a company that manufactures perfumes. Fleur hires a creative agency to make an advertisement. Before releasing the ad, Fleur shows it to a select audience to test the clarity of the message in the ad, the relevance of the communication channel, and the ad's power of persuasion. While the ad is running, Fleur monitors the daily sales of the perfume and, after the ad has run its course, the company measures the changes in customer perception, awareness, and any resultant purchasing action.
-Before releasing the ad, Fleur shows it to a select audience to test the clarity of the message in the ad, the relevance of the communication channel, and the ad's power of persuasion.This is an example of:

• A)tracking.
• B)impressions.
• C)pretesting.
• D)pulsing.
• E)post-testing.

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Definitions:

Conservation

The action of preserving, protecting, or restoring the natural environment and wildlife.

Prompts

Cues or signals that initiate, guide, or augment action or thought processes.

Post-Traumatic Stress

A mental health condition triggered by experiencing or witnessing a terrifying event, characterized by lasting flashbacks, nightmares, and severe anxiety.

Mania/Hyperactivity

A state of abnormally elevated arousal, affect, and energy level, often characteristic of bipolar disorder, leading to impulsive actions and rapid thought processes.