By Being More Realistic About the Services They Can Provide

question 16

Multiple Choice

By being more realistic about the services they can provide and by managing customer expectations effectively, firms can reduce the:

• A)zone of tolerance.
• B)knowledge gap.
• C)standards gap.
• D)delivery gap.
• E)communication gap.

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Definitions:

Photographers

Professionals or enthusiasts who take photographs using various types of cameras as a form of art or to capture moments.

Social Media Marketing

A form of digital marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.

B₂C Respondents

Individuals who participate in surveys or studies, representing the consumer side in business-to-consumer market research.

Marketing Tool

A strategy, technique, or software used by businesses to promote, sell, and distribute their products or services.