Differentiate Between B2C and B2B Marketing

question 36

Essay

Differentiate between B2C and B2B marketing.

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Definitions:

Mores

Norms that carry great moral significance, are closely related to the core values of a cultural group, and often involve severe repercussions for violators.

Law

A system of rules created and enforced through social or governmental institutions to regulate behavior, with its precise definition being a matter of longstanding debate among specialists.

Informal Norms

Unwritten rules and expectations that regulate the behavior of individuals within a society or group, without formal legal enforcement.

Formal Norms

Explicitly defined rules and regulations that guide behavior and maintain social order within a society.