Among the Four Ps of Marketing, the Component That Informs

question 65

Multiple Choice

Among the four Ps of marketing, the component that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response is the component of:

• A)people.
• B)price.
• C)place.
• D)product.
• E)promotion.

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Definitions:

Kurt Lewin's Contributions

Include the development of social psychology theories, group dynamics, and the force field analysis concept.

Theory

A coherent group of propositions formulated to explain a group of facts or phenomena in the natural or social world, often serving as a basis for predictions.

Applied Work

Applied Work involves practical application of theoretical knowledge and research findings to solve problems or improve processes in various professional fields.

Dispositional Determinants

Intrinsic personality traits that influence an individual's attitudes, behaviors, and responses to their environment.