In the Context of Entrepreneurial Marketing, Great and Distinguished Entrepreneurs

question 66

Multiple Choice

In the context of entrepreneurial marketing, great and distinguished entrepreneurs:

• A)focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs.
• B)try to sell as many of their products as possible rather than focus on making products consumers really want.
• C)have realized the need to think about customers in terms of transactions rather than relationships.
• D)have a vision of how certain combinations of products and services can satisfy unfilled needs.
• E)try selling a product after it is developed rather than starting with an understanding of the customers' needs and then developing a product to satisfy those needs.

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Definitions:

Clusters

Geographic concentrations of interconnected companies, specialized suppliers, and service providers in a particular field that are thought to increase competitiveness and innovation.

Old Navy

A popular clothing and accessories retailer known for offering fashionable and affordable apparel for the entire family.

Rent

A periodic payment made to an owner or landlord for the use of a property, building, or piece of land.

Neighborhood

A geographically localized community within a larger city, town, or suburb, often characterized by social interactions and shared amenities among residents.