Examlex
Differentiate between a need and a want.
Defence Mechanism
An unconscious tactic employed to shield an individual from the distress caused by thoughts or feelings that are deemed unacceptable.
Identification
A psychological process in which an individual assimilates an aspect, property, or attribute of the other and is transformed, wholly or partially, after the model the other provides.
Self-Esteem
An individual's subjective evaluation of their own worth, or the confidence and satisfaction in oneself.
Defence Mechanism
refers to unconscious psychological strategies used to protect oneself from anxiety or social sanctions and to maintain self-esteem.
Q25: Which of the following holds true for
Q26: Drugstores have high profit margins on pharmaceutical
Q30: Almost everyone is engaged in some form
Q61: Greg is planning an advertising campaign to
Q76: Which of the following is the best
Q77: Many marketers are shifting marketing communication resources
Q82: A firm that adopts selective distribution will
Q87: A company specializing in bathroom fittings offers
Q97: The execution style of an advertising message
Q97: Successful strategic relationships develop because both parties:<br>A)