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During the preapproach stage, a salesperson usually conducts additional research about prospects and
Tax-free Incentives
Financial benefits provided without tax liability, designed to encourage specific behaviors or investments.
Corporate Charitable Giving
The donation of funds, goods, or services to charitable causes by corporations to support various social, environmental, or community objectives.
Social Responsibility Strategy
An approach by a company to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.
Corporate Misconduct
Unethical or illegal actions taken by a company or its employees, which can include fraud, insider trading, and environmental violations among others.
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