Loyalty Programs Are Sales Promotions Designed to Retain Current Customers

question 110

True/False

Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.

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Definitions:

Mutual Fund

An institution that sells shares to the public and uses the proceeds to buy a portfolio of stocks and bonds.

Trade Deficit

A condition in which the value of a nation's imports surpasses the value of its exports, resulting in a trade deficit.

Foreign Assets

Investments, properties, or other financial assets located in countries other than where the investor resides.

Net Capital Outflow

The difference between the domestic country's investments abroad and foreign investments in the domestic country over a specific period, representing the flow of capital across borders.