To Get Us to Remember Their Ad and the Product

question 120

Multiple Choice

To get us to remember their ad and the product or brand in the ad,advertisers must first

• A) use persuasion.
• B) offer incentives.
• C) create effective PSAs.
• D) get our attention.
• E) vary between flighting and pulsing scheduling.

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Definitions:

Service Mark

A type of trademark used to identify and distinguish the services (rather than goods) provided by one entity from those of others.

Work For Hire

A term in copyright law where the creation of the work automatically grants copyright ownership to the employer or commissioner rather than the individual who created it.

Presumption Of Abandonment

A legal assumption that property has been deserted or forsaken by its owner, often impacting the rights to claim or dispose of the property.

Federally Protected

Designated as under the protection of federal laws or agencies, safeguarding against certain actions or policies.