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In the early stages of an ad campaign,the objectives are established.To determine if those objectives have been met,the marketer will:
Lightning
A natural electrical discharge of very short duration and high voltage that occurs between a cloud and the ground or within a cloud.
Intrigued
Having one's interest or curiosity greatly aroused.
Salivate
The secretion of saliva in the mouth by the salivary glands, often in response to the sight, smell, or taste of food.
Elicits
To draw out or bring forth a response or answer through various means.
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