Public Relations

question 77

Multiple Choice

Public relations:

• A) supports other promotional efforts by generating "free" media attention.
• B) has received the greatest increase in spending at the expense of advertising.
• C) converts mass media advertising into direct marketing.
• D) most effectively uses IMC encoding.
• E) is most appropriately part of press relations and should not be considered as part of the marketing area.

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Definitions:

Trend Analysis

The practice of collecting data and analyzing patterns over time to predict future behaviors or outcomes.

Workforce Utilization Review

An analysis process focused on how effectively an organization uses its employees and their skills.

Capacity Utilization Analysis

The measurement of the extent to which an enterprise or a nation makes use of its installed productive capacity.

Temporary Employees

Workers who are hired on a non-permanent basis, typically to fill short-term needs of the employing organization.