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Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region.Jim knows he can measure the number of inquires they get on their website in response to the ad,but he wants to monitor external factors that could influence consumers' responsiveness to the campaign.What factors should he monitor?
Introduction
The initial section of a document or speech designed to present the topic, grab the audience's attention, and outline the content's purpose.
Preview Section
a segment of a document or presentation that gives the audience a glimpse or overview of the content that will follow.
Key Points
Essential or main aspects of a topic or argument.
Products
Goods or services offered by businesses to customers for purchase, usage, or consumption.
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