Gerald Knows Which IMC Communication Channels Are Available and Knows

question 105

Multiple Choice

Gerald knows which IMC communication channels are available and knows how he will measure the results of his IMC efforts.To implement his IMC efforts,Gerald also needs to:

• A) integrate his pricing strategy with his event sponsorships.
• B) effectively decode his communications.
• C) maximize stealth marketing efforts.
• D) focus his efforts on his target market(s).
• E) all of these.

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Definitions:

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